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  • Increase sales and Return on Investment while simultaneously measuring the impact of all digital/mobile marketing across channels, including offline sales in call center and the Point of Sale.


  • Validate pure play business model by investing almost entire marketing budget in digital and mobile advertising only
  • Support strategic digital and mobile efforts with SEO, social, content marketing, display, and email marketing
  • Integrate all data points through Virket’s Big Data Analytics Software


  • Achieved a 1:26 ROI
  • Discovered that on average, for every 1 eCommerce sale, 2 sales occurred offline, proving that offline sales were generated by online investment.