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, 2016 Infinity Award Entry: Pepperjam and White House Black Market


  • Find high-value, prospective customers on Facebook and Instagram during the launch of a new season in February 2016.


  • Utilize Kenshoo Intent Driven Audiences (IDA) to find customers who were searching for terms in various categories across three brands broken out by category.


  • Drove click-through rate up by 480% and cost per click down by over 70% when comparing against other Facebook targeting options.