Keri Miriello, Senior Product Marketing Manager @ Kenshoo
Advertisers on Kenshoo Ecommerce can now access even more historical data for Amazon campaigns with campaign history.
To paraphrase a famous quote “Those who cannot remember from the past are condemned to repeat it.” This holds true not just for major world events, but for your digital advertising campaigns as well.
There are so many lessons to be learned in all the data your campaigns accumulate. And the more campaign history data you can draw from, the more insights you can uncover—and the more mistakes you can avoid repeating.
But, what are you supposed to do if your historical data doesn’t go back that far?
How are you supposed to learn what works and what doesn’t to improve your metrics?
When it comes to your Amazon Advertising campaigns, Kenshoo Ecommerce has your historical data needs covered. While all Amazon advertisers can access 60 days worth of historical data, advertisers on Kenshoo Ecommerce can now take advantage of Campaign History, the new feature to import their own data. When combined with access to Amazon data, Campaign History provides a full, unlimited view of campaign performance history.
Say you’ve already been advertising on Amazon for one year and you decide to get started with Kenshoo Ecommerce this month. Instead of the 60 days worth of historical data you’re used to seeing, you’ll be able to see year-over-year, quarter-over-quarter, and month-over-month metrics.
This kind of campaign history data is invaluable for performance tracking, helping you plan for major sales events like Prime Day, back-to-school, and other key market share events.
Ready to get started with Campaign History and connect your performance to live campaigns?
Contact your Kenshoo client success representative today. Or, if you’d like to learn more about this feature and how Kenshoo Ecommerce can help you succeed with your Amazon Advertising campaigns, contact us for a demo today.
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