Advertisers in the U.S. spent over $4.6 billion on Amazon’s platform in 2018 which was 4%+ of all digital ad spending and is now the third-biggest digital marketing platform in the country. By 2020, Amazon is set to capture 7-10% of market share and seriously start to take a bigger piece of the pie.
And, outside the US, investment in Amazon advertising grows as well.
“Japan is one of Amazon’s strongest global markets—the ecommerce site is the fifth most-visited site in Japan and the 48th most-visited site globally—making Kenshoo Ecommerce’s unrivaled campaign creation, management and optimization capabilities critically important for Amazon advertisers in Japan,” said Oren Stern, general manager, ecommerce at Kenshoo.
Kenshoo Ecommerce is the leading platform where advertisers can measure the impact of all Amazon Advertising activity, and access sophisticated optimization technology for efficient, results-driven campaign execution.
Japanese marketers eager to enhance cross-channel campaigns with ecommerce can now tap the first major platform to offer access to Amazon Japan and the industry’s most robust solution
Today, we announce our full support for Amazon’s Advertising API in Japan, filling a void for sophisticated ecommerce campaign management and rounding out Kenshoo’s cross-channel marketing platform that’s become critical to Japanese brands. Bringing experience and expertise from its other global markets (including the U.S. and EMEA) to Japan, Kenshoo becomes the first and most-robust marketing technology to offer exclusive access to, and solutions for, Amazon Japan.
For more information about taking your Amazon Advertising to the next level, please contact us or schedule a quick demo to learn more.