Kenshoo’s Paul Zemaitaitis gives LSA Insider his take on Call-Only campaigns from Google AdWords. Learn the best ways to implement this campaign type to ring up more business.
Let’s state the obvious: we all spend a lot of time on our phones. As much as four hours a day on average! With such focus on the small(er) screen, what should local marketers do to connect with mobile-minded consumers? That’s the focus of a recent piece from LSA Insider, the official publication of the Local Search Association.
Zemaitaitis goes into depth on Call-Only Campaigns, a unique campaign type in Google AdWords. And it’s particularly relevant to local marketers.
In the piece he covers:
- The types of businesses that can benefit most from using this campaign type
- Step-by-step instructions for how to build Call-Only Campaigns
- Best practices for Call-Only Campaigns
- How to get detailed call-level reporting with Google’s Call Forwarding feature
Head over to LSA Insider to see the full piece. Then decide if Call-Only Campaigns are right for your local marketing efforts. And if you need help with your local marketing strategy, contact us today. We’ll show you how Kenshoo can help scale and optimize your local marketing program.