C-Date, part of Interdate SA, is a casual dating app with over 36 million users in more than 30 countries.
C-Date had been running Apple Search Ads for some time to promote its app at the top of search results in the App Store. However, with not enough time nor resources to manage the channel effectively, the team was not able to (1) optimize campaign structure in order to drive success, and (2) optimize campaign performance to meet their delivery goals of increased installs and in-app registrations.
C-Date turned to Kenshoo Apps for support, and once on the platform were able to:
1) Restructure their campaign as recommended by Apple Search Ads with the support of the Kenshoo Apps team.
2) Automate their bids using Kenshoo’s Automatic Full Funnel Bid Optimization tool to take the manual effort out of bidding and invest more time in strategic planning.
Once automatic bidding was applied to the refreshed campaign structure, C-Date saw a vast increase in volume and quality of traffic.
Kenshoo Apps helped C-Date to scale its activity and increase install and registration volumes, overachieving expectations and growing budgets on Apple Search Ads. Overall, C-Date achieved:
- 295.30% increase in installs
- 313.98% increase in registrations
- To increase installs and in-app registrations
- Kenshoo’s Automatic Full Funnel Bid Optimization took the manual effort out of bidding
- Installs increased by 295.30%
- Registrations increased by 313.98%