Danone had been running its Amazon Advertising campaigns through the native platform. However, as they looked to drive more revenue, they found it difficult to scale spend effectively.
The team managing Danone’s traditional search program at digital marketing agency, Wavemaker, had seen the success of Kenshoo Ecommerce with its other Consumer Packaged Goods clients and encouraged Danone to move its campaigns onto the tool. They believed that the efficiencies and product insights they would get from adopting Kenshoo Ecommerce would allow them to scale spend while growing revenue and market share.
As well as using Kenshoo’s dimensions & categories feature to label each of its four brands and get better insights into overall performance, the Wavemaker team immediately began taking advantage of three features within Kenshoo to improve this even further.
Kenshoo’s Budget Navigator was used to help forecast and optimize budgets by automatically adjusting spend to achieve business goals.
Comparing the two weeks prior to using Kenshoo Products Manager versus the two weeks after, the Wavemaker team saw a great improvement in results: