Mercedes-Benz is one of the world’s biggest producers of premium cars and commercial vehicles. Mercedes-Benz Vans team has worked with specialist media agency OMD Turkey (a subsidiary of Omnicom Group) for a number of years to run its Social and Search advertising campaigns.
The OMD Turkey team was challenged with increasing the number of test drive requests from Facebook and Instagram for Mercedes-Benz Vans vehicles whilst at the same time reducing the cost per lead.
As a long-standing Kenshoo Social and Search client, the OMD Turkey team had seen the efficiency gains and performance they could achieve by moving campaigns from Facebook Ads Manager onto Kenshoo and switched all of Mercedes-Benz Turkey’s campaigns over to Kenshoo in August 2019.
The OMD Turkey team adopted a number of Kenshoo features to help them scale performance across Facebook and Instagram:
After a three month period (October-December), performance improved significantly:
The benefits also went beyond performance. OMD Turkey found that by reducing a lot of the manual work they were able to spend more time analyzing insights and making better, more strategic decisions.
“Social media is our best performing channel. However, with Kenshoo’s cross-targeting capabilities we have been able to improve the results from Google Ads by re-engaging high quality audiences”