Kenshoo for CPG
Build customer connections
and drive category growth

Marketing solutions that help your brand stay top of mind

In a new ecosystem of disrupted retail and direct-to-consumer competition, winning the hearts, minds, and wallets of consumers is more complex than ever. Kenshoo helps CPG and FMCG marketers maximize digital opportunity in order to gain insight into their customers and drive continued sales across retailers and marketplaces online. With leading solutions for closing the loop between marketing strategy, activation and measurement, Kenshoo addresses critical challenges CPG marketers face:
  • Capturing share in key categories and markets
  • Leveraging media mix to drive incremental lift and volume
  • Building brand equity while simultaneously driving performance

Kenshoo Drives $7B in Advertising Spend Across the Most Critical Media

Market Size & Share of Voice

Grow Your Addressable Market & Share of Voice

Harness data to gain a competitive advantage
  • Monitor your Share of Voice (paid and organic) within a unified dashboard
  • Grow Share of Voice with rules-based automatic bid optimization technology
  • Conquest with ads synced to your competitors’ TV ads
  • Get in front of your competitors’ customers by targeting up to 1,000+ 3rd Party Audience segments, powered by Oracle, Experian, and Epsilon
Driving Trials & Sales

Drive New Trials and Bottom-Line Sales

Strengthen sell-in and sell-through
  • Manage full-funnel Amazon and Walmart campaigns, seamlessly within a unified platform
  • Bridge the gap between Amazon and Walmart’s attribution models with custom metrics
  • Leverage deep reporting integrations with Google Data Studio, Tableau, Domo, PowerBI, and others to consolidate data across retailers and power internal dashboards
Full-Funnel Retail Activation

Take Retail Marketing Full Funnel

Engage Amazon & Walmart shoppers throughout the consumer journey
  • Scale winning strategies by setting up and running A/B tests with ease
  • Leverage algorithmic bid and budget optimizations to automatically drive towards True North objectives, including Profit and New to Brand Customers
  • Holistically manage Similar, Lookalike, WCA, and Customer List Audiences across search and social channels
  • Monitor creative sentiment and combat ad fatigue with automated alerts and insights
Cross-Channel Marketing

Leverage Cross-Channel Retail Intelligence

Demystify the impact of Search, Social, and Ecommerce channels on your customers
  • Drive traffic from Google and Facebook Ads to Amazon PDPs and Stores, then measure performance with seamless attribution
  • Leverage retail data from Amazon Brand Analytics, including COGS, inventory health, ratings, and number of other sellers, to inform what products to promote across channels
  • Activate ads leveraging weather and health signals to drive sales of contextually relevant products

CPG Marketers: The Missing Link in Your Facebook to Amazon Connection

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Kenshoo’s Q&A with Walmart’s Dionne Resnik to Discuss Its New Advertising Partners Program

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To Win At Amazon Advertising, You Must Think Like Amazon

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The Cross-Channel Impact: Social Advertising’s Effect on Search and Amazon

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Reach TV Viewers With Social Ads For Cross-Screen Effectiveness

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Commerce Advertising: Retailer Private Ad Marketplaces Cater to the New Needs of Manufacturers

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Retail Analytics and the Impact on Ecommerce Advertising: Part 1, The Correlation Between Conversion Rate and Shipping Times

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Are You Still Making Marketing Decisions Using a Single Number…Seriously?

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Kenshoo Weekly COVID-19 Vertical Snapshot: Week ending 6/20/20

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[Watch] Kenshoo Marketing Minute: Why It’s Important for Marketers to Remain Forward-Thinking at This Time

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Transformative Insights for Marketers: Five Questions with Signals Analytics Chief Research Officer, Kobi Gershoni

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“Kenshoo truly serves as our ‘one-stop-shop’ for all learnings & optimizations. We knew it would be a time-saver, but were thrilled with the immediate impact on performance, too!”

Mark McCullen, Paid Search Manager

““Enabling Kenshoo’s Intraday Bidding has led to great results for both our Search & Shopping campaigns. Using the tool we were able to decrease cost & drive incremental revenue, resulting in improvements to our overall ROAS.”

Landon Perry, Paid Search Director

“Kenshoo allowed us to understand the impact of our Facebook to Amazon ads, allowing for quick & agile optimizations”

Carly Carlson, Social Media Director

Kimberly-Clark’s products were being silently flagged as ineligible for advertising on Amazon. Without visibility, budgets were going unspent. Kenshoo’s Inline Alerts made it easy for the Mindshare team to easily surface products with ad serving errors, then reallocate budgets to promote other products.
More Case Studies

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