Digital Marketing Snapshot
Deferred spending was the biggest story in Q3 across the Paid Search and Paid Social channels, with search making a strong rebound from Q2 and social coming back from a July marked by some advertiser boycotts.
- Broader distribution of search shopping campaign ads has driven impressions up over the last two quarters, while pushing CPC and CTR down compared to last year
- Adoption of auto bidding offered by search engines comprised nearly half of search spending last quarter
- Ecommerce growth continues to outpace other digital channels as new publishers come on line, increasing 45% over last year and 16% over last quarter.