Request a Demo

Kenshoo's Quarterly Trends Infographic delivers accurate market insights,
trends and predictive analysis

View the Trends Request a Demo

Key Takeaways from Q3 2019

Here are some of the key digital marketing trends from Q3 2019's advertising data.

Paid search has grown steadily over the last five quarters, with a solid 7% year-over-year spend increase in Q3. 54% of spending was on mobile devices which firmly plants SEM—digital marketing’s largest channel— as a mobile-first experience.
Social advertising spend continued its upwards trajectory with a 32% year-over-year increase from Q3 2018. With CPMs staying relatively flat, social advertisers are still finding value with their investment in the channel and there still seems to be plenty of room to grow efficiently.
Ecommerce Channel Advertising was up big in Q3 with a 54% year-over-year increase in marketer spending. This channel is still relatively new and traces a path of strong growth that is comparable during the first few years of growth in paid search and social advertising.

The Kenshoo Q3 2019 Quarterly Trends Report

This edition of the Kenshoo Quarterly Trends Report represents the analysis of over $5.5 billion in annualized marketer spend and continues to be one of the most well-respected datasets by those who follow advertising performance closely. With over 500 billion impressions and 13 billion clicks analyzed, it includes many proprietary insights about what’s happening in the digital advertising industry on a macro level.

  • Ad spending velocity of the largest publishers in the world

  • Key performance indicators across Search, Social, and Ecommerce advertising

  • Insight into marketers may interpret these market dynamics and how they may shift their plans to take advantage of new opportunities

Download the Report

Additional Quarterly Trends Resources

From our Blog

Learn from industry experts, get insights into marketing trends and more through noteworthy articles from our blog!

View All Articles

4 Key Advertising Industry Insights from the Kenshoo Q2 2019 Quarterly Trend Report

Kenshoo Q2 2019 – The latest Quarterly Trend Report is now live. See what happened with regards to spend and performance across Search, Social, and Ecommerce advertising from one of the most trusted sources of advertising industry benchmarks.  Download the free Kenshoo Q2 2019 Quarterly Trends Report today! Watch the webinar recording Download the webinar... Read More »

Read More

Key Takeaways From the Kenshoo Q1 2019 Quarterly Trends Report

With digital ad spending projected to surpass that of traditional media this year, where did digital marketers place their bets in the first quarter? The Kenshoo Q1 2019 Quarterly Trends Report has the answers!

Read More

Learn how the biggest marketers turn their data into demand!

Request a Demo