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Key Takeaways from Q1 2019

Here are some of the key storylines from Q1 2019's advertising data.

Paid Search is still driving forward
Still the biggest channel in digital advertising, SEM continues to grow year-over-year (YoY) in spend (up 11%), clicks (up 25%), and impressions (up 35%).
Social is maturing and becoming a more diverse opportunity
Social advertising spend was up 27% YoY in Q1 2019. Marketers continue to embrace the channel’s visually engaging ad formats and have become less dependent on the once-standard post link ads. A key part of this transformation is video ads, which garnered 44% of all social advertising spending in Q1.
Ecommerce is again the fastest growing channel in advertising
Spending on Ecommerce Channel Ads - led by Amazon Advertising - grew 84% year-over-year and marketers are expected to continue fueling this growth in 2019.

The Kenshoo Q1 2019 Quarterly Trends Report

For years, Kenshoo has published its Quarterly Trends Infographic to help advertisers contextualize their efforts in a broader scope and better plan their next campaigns by comparing themselves against the aggregated trends.

In the Q1 2019 report, you will learn quarter-over-quarter and year-over-year trends including:

  • Ad spending velocity of the largest publishers in the world

  • Key performance indicators across Search, Social, and Ecommerce advertising

  • Insight into marketers may interpret these market dynamics and how they may shift their plans to take advantage of new opportunities

Download the Report

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