"Kenshoo Apps has grown to be the cornerstone of our social media buying operations over the last few quarters. The platform provides us unparalleled efficiency and effectiveness upon managing one of the most critical campaign activities, namely our Facebook portfolio. Their commitment to innovative technology and service excellence is the collateral of sustainable growth, which is the very foundation of our success."
JANOS PEREI, MOBILE MARKETING LEAD, FLAREGAMES

Flaregames Partners with Kenshoo to Increase Campaign Efficiency and Drive App Installs

12 %
Increase in Overall Budget with Same Staffing Level
3 X
Number of Facebook Accounts with Active Ads
2 X
Increase in Efficiency in Creating and Managing Ads

Background

Flaregames is a fast-growing mobile game publisher and developer that is focused on creating and bringing fun, high-quality, free-to-play games to smartphones and tablets. It publishes and builds games across a number of top genres including Tower Defense (and Offense), Real-Time Strategy, RPG, and world-building games.

Challenge

Flaregames had been managing its social campaigns through Facebook’s Power Editor prior to partnering with Kenshoo Apps. As its program grew, campaign creation and optimization became too much to handle via Facebook alone, and the team needed a more sophisticated and integrated platform to manage its robust program.

The team was looking for a solution that could provide additional automation to streamline day-to-day optimization and allow the team to become more strategic. In addition, Flaregames needed to maintain profitability and drive engagement and app installs via its social campaigns.

Solution

Flaregames leveraged Kenshoo’s advanced platform to automate campaign creation and management and optimize its campaigns. Its success hinged on the implementation of the following tactics:

  • Run mobile app install ads via Kenshoo Apps to drive conversions
  • Optimize campaigns based on return-on-investment (ROI) to maintain profitability
  • Efficiently make mass changes via bulk ad creation
  • Utilize Kenshoo’s reporting tool to view overall performance in one place

Results

After six months of running on the Kenshoo Apps platform, Flaregames saw a positive impact on its performance metrics. In addition, the usability and design of the platform enabled the team to streamline campaign management and achieve its marketing goals in the highly competitive mobile gaming space.

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, Flaregames Partners with Kenshoo to Increase Campaign Efficiency and Drive App Installs

Challenge

  • The team was looking for a solution that could provide additional automation to streamline day-to-day optimization and allow the team to become more strategic.

Solution

  • Flaregames leveraged Adquant by Kenshoo’s advanced platform to automate campaign creation and management and optimize its campaigns.

Results

  • After six months running on the Adquant by Kenshoo platform, Fflaregames saw a positive impact on its performance metrics: 12.4% increase in overall budget while maintaining the same staff, 3x number of Facebook accounts with active ads, and 2x increase in efficiency in creating and managing ads