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  • Achieve year-over-year (YoY) revenue growth
  • Improve cost of sales efficiency
  • Achieve 100% brand share of voice


  • Restructure account
  • Utilize custom reporting to allocate budget intelligently and improve targeting
  • Increase visibility of both brand and generic terms through better bid optimization


  • 18% more revenue YOY
  • Room booking increased 46% YoY


, 2013 Infinity Award Entry: Starcom Travelodge

Click here to view the infographic submission.