Updated: October 2020

This Cookies and Similar Technologies Policy (this “Policy”) provides you with general information about cookies and similar technologies (collectively, “Tracking Technologies”) as well as how and for what purposes Kenshoo Ltd. and its affiliates (“Kenshoo”, “we”, “us” or “our”) use such Tracking Technologies on the Kenshoo website (this “Website”).

Please take the time to read this Policy. If you have questions or comments, you are welcome to contact us at: privacy@kenshoo.com.

Section 1
What Are ‘Cookies’?

Cookies are small files with pieces of information, normally consisting of just letters and numbers, which websites use when users visit them.

Software on the users’ devices (for example, a web browser) can store cookies and send them back to the website the next time they visit, to make a specific function of the website work and to provide information about the user’s activities on the website.

Section 2
For What Purposes Are Cookies Being Used?

Cookies are used in numerous ways. For example, when analyzing traffic to a website or tracking users’ browsing behavior.

Cookies are widely used as they allow a website to recognize a user’s device. Cookies and other similar technologies help websites to remember the visitors and their activities, for example, the user’s login details or the goods users wish to buy when they add goods to their online basket or proceed to the checkout on an internet shopping website.

Section 3
What Are ‘Session’ and ‘Persistent’ Cookies?

“Session Cookies” are removed from your device once you close your browser session.

“Persistent Cookies” last for longer periods on your device – after you close your browser session.

A user can delete previously set persistent cookies manually or configure the browser settings to delete cookies, as further described below.

Section 4
What Are ‘First-party’ and ‘Third-party’ Cookies?

First-party cookies are set directly by the website that the user is visiting. For the purpose of this Policy, these are cookies that are set directly by this Website.

Third-party cookies are set by a domain other than the one visited by the user. For the purpose of this Policy, these are cookies that are set by service providers of this Website.

Section 5
What Are ‘Similar Technologies’?

Functions usually performed by a cookie can be achieved by other means. This could include, for example, using certain characteristics to identify devices so that visits to a website can be analyzed.

Any technology that stores or accesses information on the user’s device is relevant for this purpose, and therefore it includes, for example, HTML5 local storage, Local Shared Objects and fingerprinting techniques.

Additionally, technologies like scripts, tracking pixels and plugins, wherever these are used – are also considered as similar technologies.

Section 6
Does Kenshoo Use Tracking Technologies?

Yes, we do.

We use both Session Cookies and Persistent Cookies as part of your experience on this Website so that we can facilitate the use of the Website’s features and tools, keep track of your preferences, improve your experience with our Website, for web analytics and for marketing purposes.

Some cookies are strictly essential for the operation of this Website while other cookies help to improve our services and marketing activities. The same rule goes for all Tracking Technologies that we use.

We have created a detailed Tracking Technologies table page, which is attached as an Appendix A to this Policy and is available here. The table will provide you with a clear and comprehensive image of the Tracking Technologies that we use.

When a Tracking Technology contains personal data, as indicated in Appendix A, then the Kenshoo Privacy Policy applies as well.

Section 7
Does Kenshoo Need to Obtain My Consent for Using Tracking Technologies?

Yes, however only with respect to the Tracking Technologies that are not strictly essential for the operation of this Website, as further indicated in Appendix A.

If you do not agree to accept our cookies or other Tracking Technologies that are not strictly essential for the operation of this Website, we will make commercially reasonable efforts to provide you with the same level of services.

Section 8
Can I Manage My Tracking Technologies Preferences?

Every browser allows you to manage your Tracking Technologies preferences, usually found in the “Help” or “Settings” sections of the web browser.

Here are some links to some commonly used web browsers: (a) Google Chrome; (b) Microsoft Edge; (c) Mozilla Firefox; (d) Microsoft Internet Explorer; (e) Opera; (f) Apple Safari.

In addition, you can turn off certain third party targeting or advertising cookies by visiting the following link: Network Advertising Initiative.

To find out more about cookies, including how to see what cookies have been set, you can visit the following websites: www.aboutcookies.org and www.allaboutcookies.org.

Some web browsers offer a “Do Not Track” (“DNT”) signal. A DNT signal is an HTTP header field indicating your preference for tracking your activities on our services or through cross-site user tracking. This Website does not respond to DNT signals.

Section 9
Will We Change This Policy?

We update this Policy, where needed. Every time we will change this Policy, we will either send you an email about it or post a notice on this Website. We will post a notice on this Website if our policy update includes substantial changes and obtain your consent once again, where required under applicable laws.

Section 10

 Appendix A: Tracking Technologies Table

Analytics Cookies

Analytics cookies collect information about how visitors use this Website. Our service providers can transfer relevant information to third parties where required by law or where such third parties process such information on their behalf.

Name Purpose & Expiration date First/Third Party Cookie
borlabs-cookie Essential, Exp. – 1 year First Party
language Essential, Exp. – Session Third Party
__cfduid Essential, Exp. – 4 weeks 2 days Third Party
__cf_bm Essential, Exp. – Session Third Party
wordpress_sec_ Essential, Exp. – Session First Party
wordpress_test_cookie Essential, Exp. – Session First Party
auth Essential, Exp. – 1 year First Party

Statistic Cookies

Name Purpose & Expiration date First/Third Party Cookie
google-tag-manager Statistics, Exp. – 2 Years Third Party
_hjIncludedInSample, _hjIncludedInPageviewSample Statistics, Exp. – Session Third Party
handl_original_ref Statistics, Exp. – Session First Party
__utmz Statistics, Exp. – 6 months 1 day 12 hours Third Party
__utmt Statistics, Exp. – 10 minutes Third Party
__utmc Statistics, Exp. – Session Third Party
__utmb Statistics, Exp. – 30 minutes Third Party
__utma Statistics, Exp. – 2 years Third Party
handl_url, handl_ref Statistics, Exp. – 4 weeks 2 days First Party
handl_landing_page Statistics, Exp. – 4 weeks 2 days First Party
handl_ip Statistics, Exp. – 4 weeks 2 days First Party
_vwo_uuid_v2 Statistics, Exp. – 9 years 11 months 4 weeks 1 day First Party
_vis_opt_test_cookie Statistics, Exp. – Session First Party
_vis_opt_exp, _vis_opt_s, _vwo_referrer,
_vwo_uuid, _vwo_uuid_v2
Statistics, Exp. – 3 months 1 week 3 days First Party
_hjid Statistics, Exp. – Session First Party
_hjabsolutesessioninprogress Statistics, Exp. – 30 minutes First Party
_ga,_gat,_gid Statistics, Exp. – 2 Years Third Party
_ga, _gat, _gid,
_gat_gtag_x,
utm_source, utm_term,
utm_content, gclid,
utm_medium,
utm_campaign, ___utmvc
Statistics, Exp. – 2 Years  Third Party
_uv_id Statistics, Exp. – 2 years Third Party
_vwo_sn Statistics, Exp. – 30 minutes First Party
_vwo_ds Statistics, Exp. – 4 weeks 2 days 26 seconds First Party
JSESSIONID Statistics, Exp. – Session Third Party
_gat_UA-nnnnnnn-nn Statistics, Exp. – Session First Party
test_cookie Statistics, Exp. – Session First Party
bf_lead, bf_visit Statistics, Exp. – Session First Party
ugid Statistics, Exp. – 1 year Third Party

Marketing Cookies

Marketing cookies collect personal information such as your name, which pages you visit on this Website, your history arriving at this Website, your purchases from us, and so on. Collected information is used to evaluate and improve the effectiveness of our marketing campaigns.
Additional Similar Technologies- Pixels

Name Purpose & Expiration Date First/Third Party Cookie
lpv67532 Marketing, Exp. 30 minutes Third Party
visitor_id# Marketing, Exp. – 9 years 11 months 4 weeks 1 day 24 seconds Third Party
YSC Marketing, Exp. – Session Third Party
GPS Marketing, Exp. – 30 minutes Third Party
UIDR Marketing, Exp. – 1 year 11 months 3 weeks Third Party
UID Marketing, Exp. – 1 year 11 months 3 weeks Third Party
pardot, dgCampaigns Marketing, Exp. – Session Third Party
lissc Marketing, Exp. – 1 year Third Party
fr Marketing, Exp. – 3 months Third Party
_uetvid Marketing, Exp. – 2 weeks 2 days 6 hours First Party
_uetsid Marketing, Exp. – 1 day First Party
_fbp Marketing, Exp. – 3 months 26 seconds First Party
UserMatchHistory Marketing, Exp. – Session Third Party
TapAd_TS Marketing, Exp. – 2 months 1 day Third Party
TapAd_DID Marketing, Exp. – 2 months 1 day Third Party
TapAd_3WAY_SYNCS Marketing, Exp. – 2 months 1 day Third Party
TDID Marketing, Exp. – 1 year Third Party
TDCPM Marketing, Exp. – 1 year Third Party
NID Marketing, Exp. – 6 months 2 days Third Party
MUID,MUIDB Marketing, Exp. – 1 year 3 weeks 4 days 1 second Third Party
IDE Marketing, Exp. – 1 year 3 weeks 4 days Third Party
_fbp, act, c_user, datr, fr, tr, m_pixel_ration, pl, presence, sb, spin, wd, xs Marketing, Exp. – Session First Party
trd_vid_l, trd_vid_2003 Marketing, Exp. – 1 year 22 seconds Third Party
trd_vuid_l Marketing, Exp. – 1 year 22 seconds First Party
trd_sid Marketing, Exp. – 30 minutes First Party
trd_pws Marketing, Exp. – 30 minutes First Party
trd_pw Marketing, Exp. – 1 year First Party
trd_ma_cookie Marketing, Exp. – 12 hours First Party
trd_gvid, trd_gavid_2003 Marketing, Exp. – 10 years First Party
trd_gvid, trd_gavid_2003 Marketing, Exp. – Unlimited Third Party
trd_first_visit Marketing, Exp. – 1 year First Party
trd_exitintentclient Marketing, Exp. – 1 year First Party
trd_cid Marketing, Exp. – 1 year 25 seconds First Party
s-9da4 Marketing, Exp. – 15 minutes 25 seconds First Party
kenshoo_tapad_id_sync Marketing, Exp. – 1 day First Party
kenshoo_id_match Marketing, Exp. – 1 week First Party
kenshoo_id Marketing, Exp. – 1 year Third Party
d-a8e6 Marketing, Exp. – 1 year 25 seconds First Party
pagead/1p-user-list Marketing, Exp. – Session Third Party
ads/ga-audiences Marketing, Exp. – Session Third Party
visitor_id#-hash Marketing, Exp. – 10 years First Party
api/events/pageview Marketing, Exp. – Session Third Party
trd_ctahistory Marketing, Exp. – Persistent First Party
_uetsid_exp Marketing, Exp. – Persistent First Party
_uetvid_exp Marketing, Exp. – Persistent First Party
ub-emb-id Marketing, Exp. – Persistent First Party
track/cmf/generic Marketing, Exp. – Session Third Party
personalization_id Marketing, Exp. – 730 days Third Party
trd_utmcampaign, trd_utmsource Marketing, Exp. – 1 year First Party

External Media

Name Purpose & Expiration Date First/Third Party Pixel
facebook External Media, Exp. – Session Third Party
NID External Media, Exp. – 6 Month Third Party
NID External Media, Exp. – 6 Month Third Party

Functional

Name Purpose & Expiration Date First/Third Party Pixel
lang Functional, Exp. – Session Third Party
uvc Functional, Exp. – 1 day Third Party
VISITOR_INFO1_LIVE Functional, Exp. – 5 months 4 weeks 1 day Third Party
facebook Functional, Exp. – Session Third Party
bcookie Functional, Exp. – 2 years 11 hours 37 minutes 32 seconds Third Party
lidc, li_sugr Functional, Exp. – 3 months Third Party
bscookie Functional, Exp. – 2 years 11 hours 37 minutes 32 seconds Third Party
ubpv, ubrs, ubvs, ubvt, _sp_xxxxxxxxxx Functional, Exp. – 184 days Third Party
_vis_opt_exp_n_combi Functional, Exp. – Session Third Party
_sp_xxxxxxxxxx Functional, Exp. – 730 days Third Party
_help_center_session Functional, Exp. – Session First Party
_icl_*, wpml_*, wp-wpml_*, wp-rest-enabled-ping, wp-wpml_current_language Functional, Exp. – 1 Day Third Party
email Functional, Exp. – Session Third Party
_gd############# Functional, Exp. – Session First Party
visid_incap_, nlbi_#######, incap_ses_, referrer22_00a Functional, Exp. – 30 days Third Party