Kenshoo in the News

Kenshoo Tem Novo Managing Director Para a América Latina: Fabrício Cardoso

Fabrício Cardoso está assumindo o cargo de managing director para América Latina da Kenshoo. O executivo será responsável por supervisionar toda operação local.

Fabrício Cardoso is assuming the position of managing director for Latin America at Kenshoo. The executive will be responsible for overseeing all local operations.

Facebook Expected to Post Higher Revenue, Analysts Watch Instagram Growth

Social-networking giant’s earnings for 2019 are expected to be slightly lower because of privacy settlement with the Federal Trade Commission.

Walmart Teams with Kenshoo to Expand Sponsored Search Offering to Brands and Suppliers

Kenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com.

Walmart Launches Self-Serve Ad Platform

Walmart claims its programmatic advertising platform and ads API are ready for primetime. It also launched an API to make that inventory available through Teikametrics, Flywheel Digital, Kenshoo and Pacvue, who were all API test partners.

On Black Friday, 93M Consumers Shopped Online

Black Friday topped Cyber Monday as the busiest shopping day online for the first time, with 93.2 million consumers shopping online compared with 83.3 million, respectively, according to the National Retail Federation.

Ads Becoming Essential for Sellers on EBay, Etsy, Amazon

These days, it may not be enough to list an item on eBay, Etsy or Amazon and expect it to be seen by shoppers.

Facebook Advertising Strength Set to Boost Earnings: What to Watch

The third-quarter results aren’t expected to quite have the drama of Facebook Chief Executive Mark Zuckerberg’s congressional testimony but here is what to look out for.

Mobile Ads Accounted for 88 Per Cent of Social Spending in Q3 2019

Mobile ads accounted for 88 per cent of social spending and 54 per cent of search spending in Q3 2019, according to the Q3 2019 Quarterly Trends Report from marketing technology firm Kenshoo, released today.

E-commerce Ad Spend on Search and Social Product Ads Keeps Growing

E-commerce advertisers spent 39% of their search budgets on Shopping campaigns and 37% of their social budgets on product ads in the third quarter of the year, according to new Kenshoo data.

Online Advertising Lessons from Last Year's Holiday Season

Thanksgiving keeps growing as a shopping day, driven by increased mobile purchasing. CPCs go up during the holiday season, but not evenly across categories. And dynamic products on Facebook and Instagram have become a critical component of holiday advertising.