/ March 07, 2019 The Future of Search Engine Marketing is Full Funnel Paid search might be one of the greatest bottom funnel advertising tactics in the history of marketing. After all, every bit of advertising drives interest and awareness with the potential to lead to a query on a search engine that paid search can then convert. Read More →
/ March 07, 2019 How To Master Amazon: “Create an Alexa Skill; Amazon Lets Amateurs Publish Custom Alexa Apps” With Kent Lewis of Anvil Media As a part of my interview series about “Five non-intuitive things you need to know to run a very successful Amazon business, I had the pleasure of interviewing Kent Lewis of Anvil Media. With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his career in search engine marketing. Since then, he’s helped grow businesses by connecting his clients with their constituents via the Internet. Read More →
/ March 05, 2019 Kenshoo Appoints New General Manager, Social Industry veteran, John Dobrowolski, brings years of media and advertising leadership experience to Kenshoo’s social team. Read More →
/ March 04, 2019 Amazon is Opening Up Ads in AmazonFresh, Its Instacart Killer, to Win over Big Packaged-goods Brands Amazon’s move into advertising has been compared to Facebook’s and Google’s for its size and data, and now it’s taking a page from retailers like Walmart to win over packaged-goods brands. Read More →
/ February 27, 2019 Apple Signs On Bidalgo To Manage Search Ads In App Store Apple Search Ads has added Bidalgo, a mobile ad automation platform, to a select group of partners that can manage campaigns running in the company’s app store. Read More →
/ February 26, 2019 Apple's Ad Business Borrows a Page from Facebook Apple’s advertising business is growing up, and the company best known for consumer electronics is borrowing a page from Facebook in how it caters to marketers. Read More →
/ February 20, 2019 Amazon Will Survive the HQ2 Fiasco. Its Bigger Problem is Winning over Reluctant Advertisers What a week it’s been for Amazon. The company accustomed to being slobbered over by local municipalities got a cold welcome when it tried to expand to New York City, and ended up pulling out. It was another sign that the public’s goodwill toward big tech is fading. Read More →
/ February 15, 2019 'It's in This Weird Middle Ground:' Amazon Has a New Plan to Win over Big Brands Amazon is clamoring for ad budgets from big brands to prove that its platform is more than an e-commerce machine, but agencies say the company’s pitch for video dollars has a few snags. Read More →
/ February 11, 2019 Ad Spend from Long-Term Advertisers Driving Instagram’s Growth Social media app Instagram saw a 120% increase in ad spend year-on-year during the fourth quarter of 2018 as it continues to be a major driver of social advertising growth, a report by Kenshoo found. Read More →
/ February 07, 2019 Instagram Advertisers Stay Loyal Instagram’s ad business had a stellar year in 2018, according to reports out this month. Kenshoo’s recent digital marketing report showed the Facebook-owned app saw 120 percent increase in ad spend year-over-year during the fourth quarter of 2018, and was up 43 percent over third-quarter results. Read More →