/ October 13, 2019 Online Advertising Lessons from Last Year's Holiday Season Thanksgiving keeps growing as a shopping day, driven by increased mobile purchasing. CPCs go up during the holiday season, but not evenly across categories. And dynamic products on Facebook and Instagram have become a critical component of holiday advertising. Read More →
/ September 13, 2019 Amazon Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts Forrester anticipates ad dollars will start moving to Amazon in a more significant way next year. Read more. Read More →
/ August 26, 2019 The Rise of Instagram Stories Ads in Q2 2019 Spend on Instagram Stories ads has seen the biggest growth in social advertising budgets, doubling since last year, according to Kenshoo’s latest report. Read More →
/ July 26, 2019 Mobile Spend Takes More Than Half Of Search Budgets Marketers are officially spending more on mobile search — at least with Kenshoo. During the second quarter of this year, marketers working with the company spent 51% of their budgets on mobile search. Read More →
/ July 25, 2019 Product Advertising is Driving Spend Growth in Search, Social, Marketplace Overall, paid search spending increased 10% year over year in the second quarter of 2019 on the Kenshoo platform, the company reported this week.. Read More →
/ July 25, 2019 E-commerce Channel, Mobile Search Ads Boomed in Q2, Study Finds Kenshoo’s new report describes second quarters as a time for gathering insights, since Q1 is the time to recover from the Q4 holiday season, and Q3 is the time to prepare for the next Q4. Read More →
/ July 24, 2019 Facebook Stays Out of the Corner Facebook delivers despite mounting regulatory pressure; it isn’t going anywhere. Read More →
/ July 19, 2019 Just How Black Was ‘Black Friday in July’ for Retailers Not Named Amazon? The data show growth for other retailers, but Amazon captured the bulk of sales. Read More →
/ July 18, 2019 Prime Day Drives Retailers to Significantly Boost Their Amazon Advertising Spending The increased spending on the marketplace appears to have paid off for many advertisers. Read More →
/ July 18, 2019 Brands Generally Find Prime Day Investment Worthwhile Now that the event many brands have been preparing for months in advance is truly over, it’s time to start assessing the impact. Read More →