Google Shopping PLA through Kenshoo for Better Results

Kenshoo supports Google Shopping campaigns, the new campaign type for Product Listing Ads (PLAs), enabling the management of product ads and product groups within the Kenshoo UI. Activate this search ad format with its product rich information such as product image, price, merchant name, and promotional text, and utilize Kenshoo to track, optimize and report on PLA performance. Kenshoo’s PLA-specific bid policy and holistic tracking allow you to bid intelligently for this unique ad type while incorporating PLAs into your overall marketing strategy.

Learn how you can take advantage of this opportunity by downloading our PLA brochure:

More PLA and Google Shopping Resources:

Kenshoo Ranked #1 in PLAs by Jefferies
Google Shopping Campaigns Webinar
Shopping Campaigns Transition Playbook
Google Shopping Campaigns Report
Digital Marketer Guide to Google Shopping Campaigns
Google Shopping Campaigns on Kenshoo
Power Up PLAs Webinar
Power Up PLAs Webinar
PLA Performance Infographic

News and Updates:

Kenshoo Announces Full Support for Google Shopping Campaigns
Kenshoo Enhances PLAs Management for Google Shopping
Kenshoo Releases Key Performance Metrics for PLAs
Get in the Loop on everything PLAs and Google Shopping

“Managing PLAs through Kenshoo has been a very successful part of our digital marketing campaign. With the festive shopping season just around the corner, we’re in great shape to take on Google Shopping campaigns and seize the biggest revenue opportunity of the year.”

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Jeff Hensel, Marketing Channel Manager
“Kenshoo is on the cutting edge when it comes to search marketing technology. Kenshoo keeps us ahead of the curve and its latest PLA functionality gives us even more confidence that we’re working with the best. Google Shopping will have a big impact for retailers this holiday season and we’re excited by what Kenshoo has to offer.”

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Jordan Levy, SEM Manager
“The ability to see product-level information for PLAs in Kenshoo has allowed us to enhance our bid optimizations based on product and product target performance insights and their contributions to conversions. Coupled with Kenshoo’s custom PLA bid policies, we’ve been able to approach our ROI goals for the program with more control and achieve better results.”

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Mike Leonard, Advertising Strategist