Kenshoo supports Google Shopping campaigns, the new campaign type for Product Listing Ads (PLAs), enabling the management of product ads and product groups within the Kenshoo UI. Activate this search ad format with its product rich information such as product image, price, merchant name, and promotional text, and utilize Kenshoo to track, optimize and report on PLA performance. Kenshoo’s PLA-specific bid policy and holistic tracking allow you to bid intelligently for this unique ad type while incorporating PLAs into your overall marketing strategy.
Learn how you can take advantage of this opportunity by downloading our PLA brochure:
More PLA and Google Shopping Resources:
News and Updates:
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“Managing PLAs through Kenshoo has been a very successful part of our digital marketing campaign. With the festive shopping season just around the corner, we’re in great shape to take on Google Shopping campaigns and seize the biggest revenue opportunity of the year.”
Jeff Hensel, Marketing Channel Manager
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“Kenshoo is on the cutting edge when it comes to search marketing technology. Kenshoo keeps us ahead of the curve and its latest PLA functionality gives us even more confidence that we’re working with the best. Google Shopping will have a big impact for retailers this holiday season and we’re excited by what Kenshoo has to offer.”
Jordan Levy, SEM Manager
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“The ability to see product-level information for PLAs in Kenshoo has allowed us to enhance our bid optimizations based on product and product target performance insights and their contributions to conversions. Coupled with Kenshoo’s custom PLA bid policies, we’ve been able to approach our ROI goals for the program with more control and achieve better results.”
Mike Leonard, Advertising Strategist
Want more?
Read recent coverage on Google Shopping and Kenshoo’s support of PLA, including:
Kenshoo beefs up support for Google Shopping campaigns - Which-50
Kenshoo Releases New Google Shopping Functionality, Claims 50% Boost In ROI - MarketingVox
Death To Paid Search? Google PLAs Double Conversions For Less - by Laurie Sullivan, MediaPost
Google’s PLA Sweeper - by Laurie Sullivan, MediaPost
Google Paid Clicks Rise, Average CPC Drops - by Tim Parry, MultiChannel Merchant
Google Shopping: A boon to Q4 earnings? - by Larry Dignan, ZDNet
Google PLAs Far Outperforming Text Search, Says Kenshoo - MarketingVox
Google Product Listing Ads Deliver Higher CTR than Search Ads - by David Moth, Econsultancy
Sandy’s Ad Industry Toll; Google PLAs Promising - AdExchanger
Google Product Listing Ads Help Up ROI - by Laurie Sullivan, MediaPost
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