The report ranks the top 10 vendors used by Digital Commerce 360 Top 1000 retailers across 24 categories, and Kenshoo led as the vendor with the most Top 1000 clients in the search engine marketing and social media marketing categories.
After marketers adapted to the COVID-19 pandemic and supported social justice issues through ad boycotts, ad dollars re-emerged for an early holiday push
Richer insights drive performance among Instacart campaigns and across channels
Product ads in both Search and Social channels are up compared to last year, despite the overall channels declining over the same period as the pandemic affects total spend levels
New partnership applies competitive assortment, price intelligence and digital shelf discoverability insights for more impactful ecommerce advertising
New partnership solves business challenges created by recent pandemic-accelerated ecommerce growth
Healthy growth in January and February buoyed spending; after the initial decline in March, weekly spending stabilized across multiple channels
Kenshoo leverages the power of Amazon Web Services to build customizable marketer microservices
Ecommerce channel advertising continues to grow faster than search or social San Francisco (January 28, 2020) – Kenshoo (https://kenshoo.com/), a global leader in marketing technology, today released The Kenshoo Q4 2019 Quarterly Trends Report and an accompanying infographic, detailing Q4 spending in all channels during a compressed holiday season – there were six fewer days… Read More »
Improved audience segmentation variables enable more customized, one-to-one communications
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| Provider | simplybusiness.co.uk |
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| Host(s) | kenshoo.com |
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| Cookie Expiry | 730 days |
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| Provider | Owner of this website |
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| Cookie Name | _icl_*, wpml_*, wp-wpml_*, wp-rest-enabled-ping |
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| Cookie Expiry | Session |
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| Provider | Owner of this website |
| Host(s) | comeet.co, comeet.com |
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| Cookie Expiry | 30 days |
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| Provider | Google LLC |
| Purpose | Cookie by Google used to control advanced script and event handling. |
| Privacy Policy | https://policies.google.com/privacy?hl=en |
| Host(s) | .kenshoo.com |
| Cookie Name | _ga,_gat,_gid |
| Cookie Expiry | 2 Years |
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| Provider | Hotjar |
| Purpose | Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels. |
| Host(s) | kenshoo.com |
| Cookie Name | _hjIncludedInSample |
| Cookie Expiry | Session |
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| Provider | Owner of this website |
| Purpose | HandL UTM Grabber |
| Host(s) | .kenshoo.com |
| Cookie Name | handl_original_ref |
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| Provider | Owner of this website |
| Purpose | This cookie is set by Google Analytics it enables website administrators to track visitor behaviour. This particular cookie identifies the source of traffic so Google can tell site owners where the visitors came from when arriving on their website. |
| Host(s) | .slideshare.net |
| Cookie Expiry | 6 months 1 day 12 hours |
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| Provider | Owner of this website |
| Purpose | Used by Google Analytics. It controls the request rate |
| Host(s) | .slideshare.net |
| Cookie Name | __utmt |
| Cookie Expiry | 10 minutes |
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| Provider | Owner of this website |
| Purpose | This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It is not used in most sites but is set to enable interoperability with the older version of Google Analytics code. In older versions this was used in combination with the __utmb cookie to identify new sessions/visits for returning visitors. |
| Host(s) | .slideshare.net |
| Cookie Name | __utmc |
| Cookie Expiry | Session |
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| Name | |
| Provider | Owner of this website |
| Purpose | Used by Google Analytics to determine the sessions/visits. |
| Host(s) | .slideshare.net |
| Cookie Name | __utmb |
| Cookie Expiry | 30 minutes |
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| Provider | Owner of this website |
| Purpose | This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is updated every time data is send to Google Analytics. |
| Host(s) | .slideshare.net |
| Cookie Name | __utma |
| Cookie Expiry | 2 years |
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| Provider | Owner of this website |
| Purpose | HandL UTM Grabber |
| Host(s) | .kenshoo.com |
| Cookie Name | handl_url, handl_ref |
| Cookie Expiry | 4 weeks 2 days |
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| Name | |
| Provider | Owner of this website |
| Purpose | HandL UTM Grabber - These cookies tell us from where the user entered the website. |
| Host(s) | .kenshoo.com |
| Cookie Name | handl_landing_page |
| Cookie Expiry | 4 weeks 2 days |
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| Provider | Owner of this website |
| Purpose | These cookies tell us from where the user entered the website. |
| Host(s) | .kenshoo.com |
| Cookie Name | handl_ip |
| Cookie Expiry | 4 weeks 2 days |
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| Provider | Owner of this website |
| Purpose | This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of a page and is used to track behaviour to measure the performance of different page versions. |
| Host(s) | .kenshoo.com |
| Cookie Name | _vwo_uuid_v2 |
| Cookie Expiry | 9 years 11 months 4 weeks 1 day |
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| Provider | Owner of this website |
| Purpose | This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie tests if the browser is set to allow cookies. |
| Host(s) | .kenshoo.com |
| Cookie Name | _vis_opt_test_cookie |
| Cookie Expiry | Session |
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| Name | |
| Provider | Owner of this website |
| Purpose | This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie distinguishes between new and returning visitors. |
| Host(s) | .kenshoo.com |
| Cookie Name | _vis_opt_exp, _vis_opt_s, _vwo_referrer, _vwo_uuid, _vwo_uuid_v2 |
| Cookie Expiry | 3 months 1 week 3 days |
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| Provider | Owner of this website |
| Purpose | Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. |
| Host(s) | .kenshoo.com |
| Cookie Name | _hjid |
| Cookie Expiry | Session |
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| Name | |
| Provider | Owner of this website |
| Purpose | This cookie is being set by Hotjar for performance and analytics purposes. |
| Host(s) | .kenshoo.com |
| Cookie Name | _hjAbsoluteSessionInProgress |
| Cookie Expiry | 30 minutes |
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| Name | |
| Provider | Google LLC |
| Purpose | Cookie by Google used to control advanced script and event handling. |
| Privacy Policy | https://policies.google.com/privacy?hl=en |
| Cookie Name | _ga,_gat,_gid |
| Cookie Expiry | 2 Years |
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| Name | |
| Provider | Google LLC |
| Purpose | Cookie by Google used for website analytics. Generates statistical data on how the visitor uses the website. |
| Privacy Policy | https://policies.google.com/privacy?hl=en |
| Cookie Name | _ga, _gat, _gid, _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx, utm_source, utm_term, utm_content, gclid, utm_medium, utm_campaign, ___utmvc |
| Cookie Expiry | 2 Years |
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| Name | |
| Provider | .slideshare.net |
| Purpose | Collects data on the user’s visits to the website, such as which pages have been read. |
| Host(s) | .slideshare.net |
| Cookie Name | _uv_id |
| Cookie Expiry | 2 years |
| Accept | |
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| Name | |
| Provider | Visualwebsiteoptimizer |
| Purpose | Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and w hat pages have been read. |
| Host(s) | .kenshoo.com |
| Cookie Name | _vwo_sn |
| Cookie Expiry | 30 minutes |
| Accept | |
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| Name | |
| Provider | Visualwebsiteoptimizer |
| Purpose | Collects data on the user's visits to the website, such as the number of visits, average time spent on the website and w hat pages have been loaded with the purpose of generating reports for optimizing the website content |
| Host(s) | .kenshoo.com |
| Cookie Name | _vwo_ds |
| Cookie Expiry | 4 weeks 2 days 26 seconds |
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| Name | |
| Provider | New Relic |
| Purpose | This domain is controlled by New Relic, which provides a platform for monitoring the performance of web and mobile applications. |
| Host(s) | nr-data.net |
| Cookie Name | JSESSIONID |
| Cookie Expiry | Session |
| Accept | |
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| Name | |
| Provider | Owner of this website |
| Purpose | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. |
| Host(s) | kenshoo.com |
| Cookie Name | _gat_UA-nnnnnnn-nn |
| Cookie Expiry | Session |
| Accept | |
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| Name | |
| Provider | Doubleclick |
| Purpose | This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange |
| Host(s) | doubleclick.net |
| Cookie Name | test_cookie |
| Cookie Expiry | Session |
Marketing cookies are used by third-party advertisers or publishers to display personalized ads. They do this by tracking visitors across websites.
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| Name | |
| Provider | Owner of this website |
| Purpose | This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view. |
| Host(s) | pi.pardot.com |
| Cookie Name | lpv67532 |
| Cookie Expiry | 30 minutes |
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| Name | |
| Provider | pardot.com |
| Purpose | The visitor cookie includes a unique visitor ID and the unique identifier for your account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code. |
| Host(s) | .pardot.com, kenshoo.com, www2.kenshoo.com |
| Cookie Name | visitor_id# |
| Cookie Expiry | 9 years 11 months 4 weeks 1 day 24 seconds |
| Accept | |
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| Name | |
| Provider | Owner of this website |
| Purpose | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
| Host(s) | .youtube.com |
| Cookie Name | YSC |
| Cookie Expiry | Session |
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| Name | |
| Provider | Youtube |
| Purpose | Cookie which allows Youtube to track mobile devices based on GPS data. |
| Host(s) | .youtube.com |
| Cookie Name | GPS |
| Cookie Expiry | 30 minutes |
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| Name | |
| Provider | Scorecardresearch |
| Purpose | Tracking cookie from Scorecardresearch. Used for analysis of and research purposes, it does not collect personal identifiable information. |
| Host(s) | .scorecardresearch.com |
| Cookie Name | UIDR |
| Cookie Expiry | 1 year 11 months 3 weeks |
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| Name | |
| Provider | Scorecard Research |
| Purpose | This cookie is set to measure the number and behavior of website visitors who come and go. It helps the website to send surveys to better understand user preferences. Scorecard Research customers can use the information to better tailor their advertising campaigns. |
| Host(s) | .scorecardresearch.com |
| Cookie Name | UID |
| Cookie Expiry | 1 year 11 months 3 weeks |
| Accept | |
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| Name | |
| Provider | Pardot |
| Purpose | Cookie name associated with services from marketing automation and lead generation platform Pardot. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code. |
| Host(s) | go.pardot.com, pi.pardot.com, www2.kenshoo.com |
| Cookie Name | pardot, dgCampaigns |
| Cookie Expiry | Session |
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| Name | |
| Provider | |
| Purpose | This cookie is being set by Linkedin for advertising purposes |
| Host(s) | .linkedin.com |
| Cookie Name | lissc |
| Cookie Expiry | 1 year |
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| Provider | |
| Purpose | Cookie set by Facebook. The gathered information is used in their advertising products, for example real time bidding from third party advertisers. |
| Host(s) | .facebook.com |
| Cookie Name | fr |
| Cookie Expiry | 3 months |
| Accept | |
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| Name | |
| Provider | Bing |
| Purpose | This cookie is used by Bing to determine which ads are served that may be relevant to the end user browsing the site. |
| Host(s) | .kenshoo.com |
| Cookie Name | _uetvid |
| Cookie Expiry | 2 weeks 2 days 6 hours |
| Accept | |
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| Name | |
| Provider | Bing |
| Purpose | This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. |
| Host(s) | .kenshoo.com |
| Cookie Name | _uetsid |
| Cookie Expiry | 1 day |
| Accept | |
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| Name | |
| Provider | |
| Purpose | This cookie is used by Facebook for advertising purposes and conversion tracking. |
| Host(s) | .kenshoo.com |
| Cookie Name | _fbp |
| Cookie Expiry | 3 months 26 seconds |
| Accept | |
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| Name | |
| Provider | Owner of this website |
| Purpose | This cookie is used to track visitor behaviour in order to provide better personalised advertising. |
| Host(s) | 4 weeks 2 days |
| Cookie Name | UserMatchHistory |
| Cookie Expiry | UserMatchHistory |
| Accept | |
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| Name | |
| Provider | Owner of this website |
| Purpose | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| Host(s) | .tapad.com |
| Cookie Name | TapAd_TS |
| Cookie Expiry | 2 months 1 day |
| Accept | |
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| Name | |
| Provider | Owner of this website |
| Purpose | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| Host(s) | .tapad.com |
| Cookie Name | TapAd_DID |
| Cookie Expiry | 2 months 1 day |
| Accept | |
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| Name | |
| Provider | Owner of this website |
| Purpose | This cookie tracks user behavior on various websites in order to provide better advertising. |
| Host(s) | .tapad.com |
| Cookie Name | TapAd_3WAY_SYNCS |
| Cookie Expiry | 2 months 1 day |
| Accept | |
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| Name | |
| Provider | adsrvr.org |
| Purpose | This cookie is used by our external trading platform. It contains a unique, randomly generated value that allows the platform to distinguish between browsers and devices. It is matched against information - such as segments and histories of advertisements displayed in the browser or device - provided by customers or other third parties and stored on the platform. |
| Host(s) | .adsrvr.org |
| Cookie Name | TDID |
| Cookie Expiry | 1 year |
| Accept | |
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| Name | |
| Provider | adsrvr.org |
| Purpose | This cooke registers a unique ID for to recognise returning visitors. The ID is used for targeted advertising. |
| Host(s) | .adsrvr.org |
| Cookie Name | TDCPM |
| Cookie Expiry | 1 year |
| Accept | |
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| Name | |
| Provider | |
| Purpose | Cookie from Double Click (Google) which helps to build a profile of your interests and show relevant ads for remarketing purposes. |
| Host(s) | .google.com |
| Cookie Name | NID |
| Cookie Expiry | 6 months 2 days |
| Accept | |
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| Name | |
| Provider | Bing |
| Purpose | This cookie is widely used by Microsoft as a unique user ID. It can be set by embedded Microsoft scripts. It is widely believed to synchronize between many different Microsoft domains, allowing users to be tracked. |
| Host(s) | .bing.com |
| Cookie Name | MUID,MUIDB |
| Cookie Expiry | 1 year 3 weeks 4 days 1 second |
| Accept | |
|---|---|
| Name | |
| Provider | Double Click (Google) |
| Purpose | Cookie from Double Click (Google) which helps us to analyze and optimize our advertising campaigns. |
| Host(s) | doubleclick.net |
| Cookie Name | IDE |
| Cookie Expiry | 1 year 3 weeks 4 days |
| Accept | |
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| Name | |
| Provider | Facebook Ireland Limited |
| Purpose | Cookie by Facebook used for website analytics, ad targeting, and ad measurement. |
| Privacy Policy | https://www.facebook.com/policies/cookies |
| Cookie Name | _fbp,act,c_user,datr,fr,tr,m_pixel_ration,pl,presence,sb,spin,wd,xs |
| Cookie Expiry | Session / 1 Year |
| Accept | |
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| Name | |
| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | .kenshoo.com |
| Cookie Name | trd_vid_l, trd_vid_2003 |
| Cookie Expiry | 1 year 22 seconds |
| Accept | |
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| Name | |
| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | .kenshoo.com |
| Cookie Name | trd_vuid_l |
| Cookie Expiry | 1 year 22 seconds |
| Accept | |
|---|---|
| Name | |
| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | .kenshoo.com |
| Cookie Name | trd_sid |
| Cookie Expiry | 30 minutes |
| Accept | |
|---|---|
| Name | |
| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | .kenshoo.com |
| Cookie Name | trd_pws |
| Cookie Expiry | 30 minutes |
| Accept | |
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| Name | |
| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | .kenshoo.com |
| Cookie Name | trd_pw |
| Cookie Expiry | 1 year |
| Accept | |
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| Name | |
| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | .kenshoo.com |
| Cookie Name | trd_ma_cookie |
| Cookie Expiry | 12 hours |
| Accept | |
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| Name | |
| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | trackingapi.trendemon.com |
| Cookie Name | trd_gvid, trd_gavid_2003 |
| Cookie Expiry | 7979 years 6 months 2 weeks 1 day 22 hours 48 minutes 21 seconds |
| Accept | |
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| Name | |
| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | .kenshoo.com |
| Cookie Name | trd_first_visit |
| Cookie Expiry | 1 year |
| Accept | |
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| Name | |
| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | .kenshoo.com |
| Cookie Name | trd_exitintentclient |
| Cookie Expiry | 1 year |
| Accept | |
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| Name | |
| Provider | Trendemon |
| Purpose | Track surfing habits and provides Banners and tailored content |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | .kenshoo.com |
| Cookie Name | trd_cid |
| Cookie Expiry | 1 year 25 seconds |
| Accept | |
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| Name | |
| Provider | Terminus |
| Host(s) | kenshoo.com |
| Cookie Name | s-9da4 |
| Cookie Expiry | 15 minutes 25 seconds |
| Accept | |
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| Name | |
| Provider | Terminus |
| Host(s) | kenshoo.com |
| Cookie Name | kenshoo_tapad_id_sync |
| Cookie Expiry | 1 day |
| Accept | |
|---|---|
| Name | |
| Provider | Terminus |
| Host(s) | kenshoo.com |
| Cookie Name | kenshoo_id_match |
| Cookie Expiry | 1 week |
| Accept | |
|---|---|
| Name | |
| Provider | Terminus |
| Host(s) | .xg4ken.com |
| Cookie Name | kenshoo_id |
| Cookie Expiry | 1 year |
| Accept | |
|---|---|
| Name | |
| Provider | Terminus |
| Host(s) | kenshoo.com |
| Cookie Name | d-a8e6 |
| Cookie Expiry | 1 year 25 seconds |
| Accept | |
|---|---|
| Name | |
| Provider | google.com |
| Cookie Name | pagead/1p-user-list |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | google.com |
| Purpose | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. |
| Host(s) | google.com |
| Cookie Name | ads/ga-audiences |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Host(s) | .pardot.com, kenshoo.com, www2.kenshoo.com |
| Cookie Name | visitor_id#-hash |
| Cookie Expiry | 10 years |
| Accept | |
|---|---|
| Name | |
| Provider | Trendemon |
| Host(s) | trackingapi.trendemon.com |
| Cookie Name | api/events/pageview |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | Trendemon |
| Host(s) | trackingapi.trendemon.com |
| Cookie Name | api/events/uplift |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | Trendemon |
| Privacy Policy | https://trendemon.com/privacy.html?v=2018 |
| Host(s) | kenshoo.com |
| Cookie Name | trd_ctahistory |
| Cookie Expiry | Persistent |
| Accept | |
|---|---|
| Name | |
| Provider | Google Tag Manager |
| Host(s) | kenshoo.com |
| Cookie Name | _uetsid_exp |
| Cookie Expiry | Persistent |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Host(s) | kenshoo.com |
| Cookie Name | _uetvid_exp |
| Cookie Expiry | Persistent |
| Accept | |
|---|---|
| Name | |
| Provider | Owner of this website |
| Purpose | Enables the website to make variations of their landing-page. This is used to minimize bounce-rates, which means that fewer users leave the page immediately. |
| Host(s) | kenshoo.com |
| Cookie Name | ub-emb-id |
| Cookie Expiry | Persistent |
| Accept | |
|---|---|
| Name | |
| Provider | adsrvr.org Pixel |
| Purpose | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. |
| Host(s) | adsrvr.org |
| Cookie Name | track/cmf/generic |
| Cookie Expiry | Session |
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. |
| Host(s) | twitter.com |
| Cookie Name | personalization_id |
| Cookie Expiry | 730 days |
Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | Used to unblock Facebook content. |
| Privacy Policy | https://www.facebook.com/privacy/explanation |
| Host(s) | .facebook.com |
| Accept | |
|---|---|
| Name | |
| Provider | |
| Purpose | Used to unblock Google Maps content. |
| Privacy Policy | https://policies.google.com/privacy?hl=en&gl=en |
| Host(s) | .google.com |
| Cookie Name | NID |
| Cookie Expiry | 6 Month |
| Accept | |
|---|---|
| Name | |
| Provider | YouTube |
| Purpose | Used to unblock YouTube content. |
| Privacy Policy | https://policies.google.com/privacy?hl=en&gl=en |
| Host(s) | google.com |
| Cookie Name | NID |
| Cookie Expiry | 6 Month |
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